■Client: 九陽股份有限公司
九陽為中國小家電前三大品牌，世界豆漿機第一品牌，希望以“營養+”系列產品滿足消費者對食品營養、安全的需求。品牌識別以屋簷表現家的意象，“+”加號則是代表健康營養的加值生活，繽紛色彩象徵食物的均衡營養，表現出「健康、美味、食尚、聰慧、體驗」創造家的幸福方程式。
Joyoung Co., Ltd is renowned in the market of home appliances because of the self-developed soy milk maker. It is the top 3 brand of home appliances in China, the 1st brand of soy bean maker in this globe, and active in expanding the market of kitchenware. Under the heavy blow brought by the scandal of plasticizer to the food industry, Joyoung wishes to fulfill the requirements of the consumers to the nutrition and safety of foods by using the products of “nutri+” series.
“Nutri+” creates the formula of happiness of the family with “healthiness, deliciousness, modern, smartness, and experience”. The brand identification is rooftop which represents home, with the sign of “+” representing healthy life. Modern purple-reddish color is used to set off the spirit of the brand. Colors are also added to represent the balanced nutrition in the food. The product design of “nutri+” series includes soy bean maker, juicer, electric pressure pot, induction cooker, electronic rice cooker, and water boiler. The style is simple and identical, making the meals of modern family modern.