■Client: 九陽股份有限公司
九陽以豆漿機聞名世界，与熊為其新系列“健康食尚家”進行識別設計。
定義目標族群為中國一級城市，注重生活品味的中、高端消費階級，賦予其品牌個性為：「感動、聰明、分享與魅力」。依“健康食尚家”拓展的媒體及通路：料理教室、雜誌、電視節目，編撰識別的應用要素。
Joyoung Co., Ltd is renowned in the industry of home appliances because of the self-developed soy bean maker. We carried out a new identification design to its brand promotion in 2012.
We found the targeted group of the Healthy Fashion Taster, which is the middle-end and high-end consumers who stress the taste of life and stay in the first class city of China. We gave the brand the characteristics of: “touching, smart, sharing, and charming”, and extend to the regulations and definition of visual identification. We compiled the guide of visual identification while includes the basic elements and application elements, then carried out appropriate promotion and presentation according to different medias. The overall of this includes logo of the brand, standard fonts, colorized plan, regulation of combinations, website application, restaurant’s application, magazine’s application, and TV media’s application.