■Client: Lagoa Grupo
Lagoa Grupo，位於巴西的工業公司，為HONDA巴西總代理，邀請与熊設計量身訂做全新電動自行車品牌，拓展巴西自行車市場。
自Lagoa Grupo對品味的追求，我們以“SENSE”為電動腳踏車品牌命名，綠色、健康、時尚為其品牌基因。以車輪融和巴西著名的「巴西利亞大教堂」造型，創造出富含地方品味的獨有標識，傳達SENSE如同巴西象徵性建築物，成為屹立不搖的驕傲。
Lagoa Grupo is the local industrial company of Brazil. It is the general agent of the well-known HONDA in Brazil. It put into effort the research and development of electrical bicycle as it foresaw the opportunity in the market of bicycle. It also crossed the ocean to invite Ideoso Design to design and customize a totally new brand so that the brand could enter the market of Brazil.
We named the brand of the brand new bicycle “SENSE” according to Lagoa Grupo’s pursuit of taste. The genes of the brand are environmental-friendliness, healthiness, and modern. The brand identification is a circle which represents the tires of vehicles. By merging with the shape of the renowned “Li Ya Ta” shape of Brazil, it creates a unique identity which is rich in the local taste, conveying the vision of “SENSE” of becoming the proud of Brazil like what the buildings that represent Brazil’s spirit do.