■ Client: 九陽股份有限公司
以Joyoung+Baby為品牌命名，創造出一脈相傳的子品牌“JOYBABY“，為九陽委託与熊為其跨足母嬰領域進行新的子品牌設計。
JOY代表歡樂健康的成長過程，運用親切、可愛的調性包裝品牌個性，傳遞溫馨的幸福感。品牌標誌利用嬰兒的週期表現，將懷孕的婦女細心孕育Baby，到孩子出生的過程以動態識別展現，象征媽媽的呵護讓孩子得以健康平安長大。
Joyoung Co., Ltd is renowned in the market of home appliances because of the self-developed soy milk maker. It is the top 3 brand of home appliances in China, the 1st brand of soy bean maker in this globe, and active in expanding the market of kitchenware. We have carried out a design for its new sub brand for the purpose of entering the infants industry.
By using Joyoung+Baby as the name of the brand, it creates the sub brand “JOYBABY”. Joy represents a happy and healthy growing stage. It delivers the feeling of warmth and blissfulness by using the characteristics of friendliness and cuteness for the packaging of the brand. The logo of the brand is the behavior of the infants in the cycle. It presents the careful protection given by the pregnant women to the baby until they give born to the baby by using dynamic identification. Each of them represents every growing stage of the infants. Under the care of the mother and the interaction between the children and the parents, the children get to grow up healthily and safely.