■ Client: JASCAFFE王力咖啡
2015年JASCAFFE上海國際酒店用品覽會的展場設計，由於展會腹地廣，以一眼即能吸引群眾目光為設計目標。
在頂棚吊大型圓罩，印上隨興風格但不失神韻的咖啡大師插畫，圓罩的底下有咖啡大師現場調配飲品，讓調配飲料像是一場表演，展場即是舞台。整體展場的視覺依照品牌調性設計，如天慶永為現代東方感、Jas’Bleu咖啡玩家的現代摩登感，各品牌間主題明確卻又能和諧搭配。
Jascaffe is a professional coffee consulting firm in Shanghai and it won the China-wide most influential coffee brand in 2012. As the biggest coffee system provider in China, it is specialized in professional coffee equipment setup for coffee shops and staff knowledge training in coffee, tea and all kinds of beverages.
In 2015, Jascaffe’s exhibition designed at HOTELEX Shanghai was very eye – catchy due to the spacious venue. With large and hollow cylinders hanging on the ceiling printed with the coffee master’s laid back and decent illustration, it made beverage making look like a show and the exhibition was like a stage. The whole exhibition venue still follows the brand’s design, for example, Tian-Qing Yong as contemporary Eastern style, Jas’Bleu as modern style. The overall integration was graceful and at the same time very eye – catchy. It was a stage specially made for Jascaffe to have a taste of beverage and experience the art of coffee.