■ Client: 伍智金屬企業股份有限公司
為擴大消費市場，伍智金屬希望將產品型錄重新包裝，以現代利落的設計風格，呈現企業專業、信賴、具服務熱誠的形象。依據每種產品的用途，以直覺式的情境手法讓消費者馬上了解產品的用途及擺置場域，將產品情境重點化。整體設計搭配產品中英文的介紹，讓型錄看起來更生動、更具國際化，塑造出產品的質感與特性。
Elite MFG. Co., Ltd is the manufacturer and wholesaler of precise molds, metal punching components, office accessories, tables and chairs in classrooms, and shelves. As the quality control and delivery speed is up to a certain standard Elite MFG has a high position in Taiwan’s market of tables, chairs, and auditorium chairs.
In order to extend the market, Elite MFG wishes to repackage the catalogue of the products. It wishes to present the professionalism, integrity, and devotion of the corporate via modern and steady style of design.
We use intuitive method to shape the quality and characteristics of the products in accordance with their functions.
The catalogue of the products is arranged in the situational way that could be easily understood, so that the consumers can understand the functions and the place to put the products. For example, chairs and tables in classrooms are to be placed in classrooms, while auditorium chairs are to be in cinemas. By stressing the situation suitable for the products accompanied with introduction in both Chinese and English, it makes the catalogue to be more lively and internationalized.